Mārama is an independent advisory led by Michael Te Young, bringing together cultural insight with audience strategy, digital marketing, media, adtech, measurement and attribution.
Grounded in te ao Māori, I help organisations understand the people they want to engage and turn that understanding into people-centric marketing communications and meaningful outcomes in a digital and AI driven world.
Make better use of your media investment, data and technology. I help clarify what success looks like, improve measurement and reporting, and strengthen the skills and ways of working that support better decisions.
Build your organisation’s understanding of its place in Aotearoa and confidence in engaging with te ao Māori.
I work with leaders, boards and teams to identify practical priorities, strengthen cultural capability and translate intentions into action. I also support agencies in applying cultural understanding to their client work.