Clearer decisions. Stronger capability. More effective marketing.

Mārama helps agencies and client organisations connect marketing objectives, audience behaviour, measurement and technology. I work alongside your team to improve visibility, establish priorities and build the capability to act with confidence. With more than 20 years’ experience across agency, publisher and client-side environments, I bring an independent perspective grounded in the disciplines of digital marketing.

Marketing Effectiveness Programme

Who is this for?

• Organisations undertaking significant marketing transformation, organisational change or technology investment that require stakeholder alignment, deeper analysis and a practical roadmap for improving digital marketing effectiveness.

What problems does it solve?

• It helps organisations move beyond symptoms to understand the root causes of their challenges, align stakeholders around shared priorities and develop a clear, prioritised roadmap for future improvement.

• For organisations facing more complex or cross-functional challenges, the Discovery & Roadmap provides a deeper facilitated engagement of the underlying issues affecting digital marketing effectiveness. This facilitated programme explores root causes, aligns stakeholders and develops a prioritised roadmap for improvement.

What's Included:

• Discovery planning session

• Online stakeholder assessment

• Stakeholder workshops

• Facilitated alignment sessions

• Detailed analysis and synthesis

• Opportunity prioritisation

• Marketing Effectiveness Roadmap

• Executive recommendations

• Implementation planning

Typical Outcomes

• Stakeholder-wide alignment

• Clear strategic priorities

• Prioritised initiatives

• Executive roadmap

• Greater confidence in future investment decisions

Fractional Digital Marketing

Independent support as your priorities evolve.

An ongoing relationship for organisations that need experienced guidance across digital strategy, measurement and capability. I work alongside your team and delivery partners to review progress, challenge assumptions and identify the next useful action. Support can include:

• Strategy, media plan and partner proposal reviews.

• Performance and reporting interpretation.

• Measurement and technology advice.

• Participation in planning and review sessions.

• Coaching for marketing leaders and teams.

• Oversight of test-and-learn programmes.

• Quarterly priority and capability planning.

The scope and rhythm are agreed around your needs, providing continuity as your team puts improvements into practice.