Mārama was founded by Michael Te Young (Ngāpuhi / Te Ahiwaru), an independent advisor with more than 20 years' experience helping organisations improve digital marketing performance through better strategy, measurement, technology and capability.
Over the course of my career, I've worked across agency, publisher and client-side environments. Despite the differences, I kept seeing the same challenges repeated: fragmented reporting, disconnected technology, competing priorities and growing pressure to demonstrate marketing value. Additionally, segmentation and audience strategies did not accurately represent people particularly from a social or cultural perspective. Those experiences led me to establish Mārama—a practice focused on helping organisations diagnose those challenges, build alignment and develop practical, evidence-based solutions.