Integrated Media Strategy  

This is not about media planning and buying. If you need these services, please talk to your local, friendly media agency. Modern media practices require broader and specialist sets of skills. These are the pillars of expertise we draw upon to solve marketing challenges. : 

• Strategy & ideation

• Paid, owned and earned channels

• Insights and customer journey 

• Audiences and segmentation

• Cultural and community led engagement

• Acquisition and optimisation 

• Measurement & attribution

• Platforms, data and technology

• Connecting marketing activity to business outcomes

This is a campaign or project-centric service. Marketing campaigns often lack a clear connection between business objectives, customer audiences, creative ideas and channel strategy. As a result, communications become fragmented and marketing investment is less effective than it could be.

How we help

We develop integrated strategies using media disciplines that connect customer insight, communications planning, channel strategy and measurement into a single, coherent approach. Working with your media agency and alongside creative, digital and specialist agencies, we provide independent strategic leadership to ensure every activity is focused and supports a common business objective. 

Typical Outcomes

• Audience-led marketing strategy 

• Injecting media thinking into creative ideation

• Integrated measurement framework

• Clear roles for paid, owned and earned channels

• Improved alignment across agency partners

• More effective customer acquisition and engagement